Many years ago I used to do Personal Motivation seminars for small businesspeople. Mr. & Mrs. Ego quite often were the bad couple in the room, and they were everywhere. I came up with the acronym PLYEGOAH. It stands for “Please Leave Your EGO At Home.” Small business owners are notorious for believing they are the most intelligent people in the world. If they weren’t, they wouldn’t have their own businesses! Of course, usually they had the technical know-how but needed help with marketing, accounting, customer service, etc. |